Branding? We usually hear branding especially on website design, but the question is do we understand what it means? Branding is a way or process so that your products, services or company will be known. Branding in complex in nature, but think of it this way, visually how do you want your products, services, or company be perceive by it's users. How do you want to be known? Initially on a website design, logo is very important. Yeah I know! But how will you brand and existing website? What if they ask you to brand an already known company. How will you do it? Challenging huh! Are you going to rebrand the company itself, change logo, color of websites, change of taglines to convey the new marketing strategy for branding, changed published materials, etc etc.? At what extent of changes will you do for the sake of the so-called "branding"? Just a thought....
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