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Why many chose Variable Insurance rather than saving in a bank?

A couple of years back, we are being familiar with traditional life insurance but since a lot of people now is looking for investment, insurance already evolved in different form. Now we already have what we called the "Variable Life Insurance" or VUL. In Variable Life Insurance, there are two components, one is what we called Face Value, where it is the amount of life insured, another component is what we call, the fund value or the cash you invested. These are separate component. (Terms may differ depending on the company) The main attraction of Variable Life Insurance is the protection itself. Once the insured passed away, guaranteed that you will get the death benefit plus the fund value. Once the insured is out of the picture, the family continues on living, they can either use the money to pay debt, source of income or to pay their expenses. I've talked to many clients already and seems to me, that what they are looking for is variable insurance. Regula